CHAPTER -2 Chapter 2: LITERATURE REVIEW.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays. Consumer behaviour can be defined as “the study of individuals, groups or organisations and the processes they use to select.

DECLARATION I hereby declare that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted for the Award of Doctor of Philosophy (PhD) in Business Management at D.Y. Patil University, Navi Mumbai.

THE USE OF SOCIAL MEDIA AND ITS IMPACTS ON CONSUMER BEHAVIOUR: THE CONTEXT OF HOLIDAY TRAVEL. of consumer behaviour during the travel process that is before, during, and after the trip. However, almost all employ a micro approach, focusing either on a specific type of social medium (e.g. consumer review and rating websites), or on a specific.

A STUDY ON CONSUMER BUYING BEHAVIOUR OF COSMETIC PRODUCTS IN KOLHAPUR. KisanShivajirao Desai Abstract: The research attempts to study the consumer buying behavior of cosmetic products in an Indian settings, specifically with reference to Kolhapur .The purpose of this paper is to. REVIEW OF LITERATURE:- Studies on consumer behaviour.

Brand Image, Customer Equity, Consumer Behavior 1. Introduction Brand image is the key driver of brand equity, which refers to consumer’s general perception and feeling about a brand and has an influence on consumer behavior. For marketers, whatever their companies’ marketing strate-.

Impact of Branding on Consumer Buying Behavior: An Evidence of Footwear Industry of Punjab, Pakistan. impact of branding on consumer decision process in buying behaviour. 2. LITERATURE REVIEW Production that is produced in a factory it may be the goods or services are product and a.

A Study on Consumer Behaviour on Life Insurance Products - With Reference to Private Bank Employees in Chennai. R. Uppily. “A Study of Buying Behaviour of Consumers towards Life Insurance Company”, Prestige institute of. From the above literature review, it can be.

A Study on factors influencing consumer buying behavior in cosmetic Products A,H.Hemanth Kumar 1 S.Franklin John2,. When we review the literature on the cosmetic and toiletry industry, not many studies are available especially. a set of dimensions can be identified in the literature, which can be used to characterize and differentiate the.

A Study on Impulse Buying and its Determinants: A Literature Review Pacific Business Review International Volume 8, Issue 1, July 2015 66 Abstract This paper tries to know how consumer's traditional planned shopping behaviour is shifting to impulse behaviour. Through this study we tried.

Consumer Behavior towards Retail Outlets in India - Literature Review Shailesh Pandey. 1,. LITERATURE REVIEW. Rama Venkatachalam and rwah A Madan(2012). been discussed in this paper that how it affects a consumer towards buying from any outlet. Indian retail market opening more doors (Deloitte report)organized retail, which constitutes 8.

A selective review of literatures was undertaken to observe the key factors of online consumer behaviour over the period of time. For this study, we reviewed the research papers published from 2002 to 2015, where the change in factors can be easily comprehended. Review of Literature Fundamental concepts of online consumer behaviour.

Based on the review made its apparent that there is a chane in trend of the shoppin behaviour of the consumers because of the emergence of digital marketing. hence the study focus towards measuring the awarness level of consumers about digital marketing and the impat of the dgital channels on their purchase decision.