Online Shopping-A Literature Review Sanjay Kumar.
Review of the Related Literature and Previous Studies The willingness of the buyers to do shopping at the internet stores is referred to as their intention to shop online. Often, this factor is assessed by the willingness of the consumers to purchase and to return to the same website for making further shopping.While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a framework to increase researchers’ understanding of consumers’ attitudes toward online shopping and their intention to shop on the Internet.After an extensive literature review, 100 relevant articles are identified. The factors influencing consumers' online purchase intentions, which have been examined in these selected articles, are.
A clear understanding of customer online shopping experience could help the online marketers to satisfy their needs in an effective manner and can ensure satisfied and loyal customer base. Review of Literature. As the possibility of internet is expanding, it becomes a popular marketing channel10.Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. The literatures so far reviewed relates.
CHAPTER 3 REVIEW OF LITERATURE. This chapter reviews the existent literature relating to the three parent disciplines of this research, namely, e-commerce, the retail industry, potential of e-retailing and e-retailing success factors and barriers.
