Literature Review of Airtel - Ning.
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Literature Review of Airtel. 1 CONTENTS 01. Early history of Airtel and its evolution over time. 02. Initial positioning and subsequent repositioning. 03. Advertising, sales promotion and segmentation strategy followed by the Airtel. 04. Analysis of product and generic competition to the brand. 05. Strategies adopted over time by the brand to tackle competition or prime market expansion. 06.BROADBAND SERVICES An analysis of factors influencing adoption of broadband services: a case study of South Wales Literature Review Broadband is considered to be a technology that offers end-users fast and always-on access to new services, applications, and content with real lifestyle and productivity benefits (Sawyer et al., 2003: 164).
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